Has your company or organization recently implemented sustainability initiatives, or is planning to do so in the near future, but struggles with developing and deciding on an effective communication plan? What should your communication strategy be in a landscape of abundant sustainability messages and greenwashing?
Communication is a vital part of leadership and of driving sustainability initiatives forward. However, we often take it for granted and seldom work to actively improve it.
This is why this event focuses on the question of how companies and organizations can effectively communicate sustainability topics to their different stakeholders. The focus lies on external stakeholders such as the public, shareholders, suppliers and customers. Whilst there is already a lot of knowledge available about communicating sustainability topics, many organisations could improve considerably. There are also a number of challenging questions that companies face across sectors; for example:
- How can we overcome ‘sustainability fatigue’ brought upon by the abundance of sustainability messages?
- How can we engage the public successfully and at the same time include our other stakeholders
Powerful collaborations cannot exist without effective communication, and collaboration is what is needed now.
Join us for this thematic morning event, including breakfast, about the effective communication of sustainability topics!
Who is it for:
- Communication Professionals
- Sustainability Professionals
- Professionals running public campaigns
07:45 – 08:15 Registration and light breakfast
08:15 – 08:30 Welcome by GreenBuzz / sponsor / host
08:30 – 09:30 Speaker inputs, moderated by GreenBuzz
09:30 – 10:00 Wrap up followed by networking, including a small brunch
10:00 – 10:30 Informal networking / Buzzing
What: Thematic Morning
When: Thursday, 26th of September, 07:45 – 10:30
Free access to this event with a GreenBuzz membership. Read more...