Meet the GreenBuzz Zurich Volunteer Team!
We are proud to have a great and diverse team of sustainability professionals supporting our activities with their expert knowledge.
Meet Carole Gerhard, our Topic Lead for Social Media Content. Carole is a marketing and communications professional with more than 5 years of experience in various fields of the hospitality sector currently working on her thesis on CSR in the hotel industry.
Why did you choose to join the GreenBuzz Zurich team and what role do you play within the organisation?
I joined GreenBuzz because I increasingly felt like I wanted to occupy myself with meaningful projects and tasks and to create some sort of positive impact with my time and work. GreenBuzz was the perfect opportunity for me to do that and to meet like-minded people and learn a lot about various sustainability issues and topics in the process.
In your opinion, what do you see as the biggest challenge for sustainability within your industry?
I originally come from the hospitality industry – a sector that lives off people’s adventuresomeness and indulgence. Sustainability-related activities are often perceived to come with renunciations. As a result, the industry finds itself on a constant balancing act between becoming more sustainable and ensuring indulging and luxurious experiences for its customers.
And on a more optimistic note, what is a positive development within your industry with regards to sustainability (either a solution to the above-mentioned challenge or a future outlook towards positive change)?
Thankfully, the consumer perception is changing and travellers are more and more aware that a focus on sustainability can also be enriching and actually become an integral part of one’s experience.