December 15th –
Meet the GreenBuzz Zurich Volunteer Team!
We are proud to have a great and diverse team of sustainability professionals supporting our activities with their expert knowledge.
Petra Krivinskas has a background in the mobility and automotive industry and has worked with several multi-national organisations focused on business transformation and the development and delivery of smart mobility commercial programmes. She is currently studying for an Executive MBA in Sustainable Business at Business School Lausanne and is the co-founder of Pineapple Bikes. With her experience and passion for sustainability, she now supports GreenBuzz as Topic Lead in Mobility.
We asked Petra to share her personal sustainability journey with us, what it means to her and how she wants to create impact at GreenBuzz. Read her answers here:
Why did you choose to join the GreenBuzz Zurich team and what role do you play within the organisation?
I was keen to become part of the Green Buzz community to network with likeminded people and to broaden my awareness around the activities that a range of companies are making to become more sustainable businesses.
Within the GB team, I am one of the topic leads for mobility. This means that I support organising events focussed on this topic, a task I love since mobility is a field that I am passionate about. Indeed for me, sustainable mobility is key to a thriving society and so the more people that understand about the industry and its key developments the better!
What does sustainability mean to you?
For me sustainability is about taking responsibility. It is about being aware of the issues and making sure that we do things in a way that balance the needs of the environment, society, and the economy.
In your opinion, what do you see as the biggest challenge for sustainability within your industry?
Whilst the automotive industry is making substantial progress in the field of clean mobility, the reality is that for the traditional players transitional challenges exist at every point of the value chain. Electric cars and zero emissions at the tailpipe are just a small part of a much bigger picture. There is a lot to be done, from the responsible sourcing of materials, to implementing circular manufacturing principles and working with partners to eliminate the dependence on fossils fuels throughout the life cycle, the list is long. Fortunately, we are an industry that embraces change and innovation and so I would say that we are are up for this challenge!
And on a more optimistic note, what is a positive development within your industry with regards to sustainability (either a solution to the above-mentioned challenge or an outlook towards positive change)?
I think that the most positive development regarding sustainability in the industry is the increasing awareness of the issues and motivation to move the industry to more environmentally friendly solutions. Knowledge in this respect is the key driving force.