Workshop: Successful B2C – Communicate Sustainability to Your Consumers
November 25, 08:30 - 11:30CHF48.75 - CHF195.00
Many companies are working on their sustainability strategies with renewed purpose. They are driving innovation and moving towards becoming carbon neutral, reducing packaging, delivering their ESG goals, investing in impact funds and participating in the circular economy. However to grow their business today they must communicate this effectively and simply to their consumers.
More than ever consumers are demanding companies to be sustainable and money is flowing to ‘Green companies’ . At the same time consumers are increasingly aware and skeptical of greenwashing. So how do companies communicate successfully to their consumers? how do they grow their market share of the new sustainability aware generation?
(1) Communication must be understandable
What exactly is sustainable about the product or service?
(2) The communication must show the added value
What personal benefit does the sustainability aspect bring?
(3) The communication must be honest
Is what is promised really delivered in terms of sustainability?
Join our workshop to hear how companies have succeeded in doing this. We will learn from Friederike Vinzenz who holds a Doctor of Philosophy in Media and Communication Science (sustainability communication). She advises institutions and companies in the field of sustainability communication and supports the implementation of complex goals and action plans by means of data analysis.
Who is the workshop for ?
Sustainability and communication professionals working in SME’s, Corporations, and startups.
08:30 – 08:45 Registration
08:45 – 09:00 Welcome by GreenBuzz, host, introduction
09:00 – 11:15 Workshop led by Friederike Vinzenz, founder of RoomFor
11:15 – 11:30 Wrap up
11:30 – 12:00 Informal discussion
*This is not a free event for members or partners, ticket prices are as shown.