This workshop is co-organised and supported by KSP Krieg Schlupp Partner Werbeagentur (read more below).

Where does your company stand on the ‘More Purpose – More Profit Model©’?

Every organisation has (or should have) a mission that is defined by its purpose. Your purpose should contain two dimensions: customer value and (and – not or!) public value. Aligning these values will allow your organisation to differentiate itself from competitors.

When you pitch your purpose, the ‘why’ and ‘what for’ of your organisation should be clearly communicated to your audience.

The objective of the workshop is to give you valuable insights to help you to understand where your organisation stands with respect to customer value and public value, and how you can best communicate your value to your internal and external stakeholders. 

In this workshop, Daniel Krieg, founder and CEO of KSP advertising agency, will familiarize you with the ‘KSP Purpose & Profit Model©’ that allows you to align your organisation’s customer and public values and reach your highest potential.  

Using GreenBuzz Zürich as a case study, we will go through three analysis steps: 

• First step: Identify where the organisation currently stands and where it should stand.
• Second step: Check how the organisation is perceived and how it should be perceived.
• Third step: Outline concrete steps in your communications strategy so that the organisation can reach the ‘shoulds’ 

KSP has advised/advises many companies including Volkswagen, Coop, Southpole, bioRe, Lindt, Die Post, Stöckli, Halter, Coop City, ewz and many more. 

Programme

14:00 – 14:30 Welcome and presentation by Daniel Krieg (CEO and founder of KSP)

14:30 – 15:00 Discussion and exercises

15:00 – 15:30 Presentation of the test case: GreenBuzz Zürich

15:30 – 16:30 Break-out groups working on the test case

16:30 – 17:30 Presentation of group discussions

17:30 – 18:00 Wrap Up

18:00 – open end: Apéro Riche and networking at KSP

About KSP

KSP KRIEG SCHLUPP PARTNER. SWISS ADVERTISING AGENCY. FULL SERVICE. INDEPENDENT AND OWNER-MANAGED.

OUR 2X3 PITCH FOR YOU: IDEAS FOR RESULTS. COMMUNICATION AS A BUSINESS DRIVER. PURPOSE AS COMPETITIVE ADVANTAGE.

ON/OFF FOR 360 DEGREES. ON YOUR WHOLE EXPERIENCE JOURNEY. FOR ALL TOUCHPOINTS AND STAKEHOLDERS.

#KSP4CHANGE #MOREPURPOSEMOREPROFIT

Discounts and Free tickets

Discounted tickets for GreenBuzz members - Learn more!

Employees of our corporate partners can gain free tickets for this event. Please check here if your employer is a member of GreenBuzz and use your corporate discount code to register.